Marketing Your Locally Set Book - Esri Rose
You might think this topic is geared toward published writers, but the best time to start marketing a locally set book is before you finish the manuscript.
- Feature local businesses and landmarks. Don’t pick the latest, trendy restaurant or the brand-new oxygen bar. Chances are, those will be long gone by the time your book is out. Go for longevity. More people will recognize local icons of business, too.
- Feature well-attended, enthusiastic groups. Does your town have a greyhound rescue organization? Breed-dog lovers can be loyal readers if you feature their favorite pup in a book.
- Market to gender when picking what groups to feature. Your town may be noted for its Civil War re-enactment group, but how many of those guys read romance?
- Look for tie-ins. If you feature a woman-oriented business, they may be willing to promote your contest or host a book-release party. Now is the time to feel them out about it, but be diplomatic. “I was thinking of featuring your salon/jewelry store/chocolate shop in my book. Wouldn’t it be fun to have a joint party?” If you know the owner, are a good client, or have a good friend who is willing to pitch for you, you’re in better shape.
- Look for communication vectors. The greyhound group that has an active Yahoo Group and a nationwide email list is better than the knitting store that puts a stack of newsletters out twice a year.
Get the idea? Great! Now get cracking on that book about the lingerie-shop owner who owns a lovable rescued greyhound and gets proposed to at your local fancy restaurant.